Urbanrise is the residential development arm of the Alliance Group, a Bengaluru-headquartered real estate conglomerate. Founded in 2017, the company is registered in Vijayawada, Andhra Pradesh, and was established by Manoj Sai Namburu, who serves as Chairman and Managing Director. Despite its relatively recent founding, the developer has moved quickly: as of October 2024, the company carries a portfolio worth ₹51,000 crore, with over 72 million square feet under development and a legacy of delivering more than 15,000 homes. Its institutional funding relationships underscore the scale of its operations — projects have been backed by global investors including the Abu Dhabi Investment Authority (ADIA) and Kotak Realty Fund.
Headquartered in Chennai and backed by the Alliance Group, Urbanrise has established a presence across Bengaluru, Chennai, and Hyderabad. The Bangalore head office sits at 19th Main Road, Sector 4, HSR Layout. Within Bangalore, the developer has chosen its micro-markets deliberately: Urbanrise has strategically chosen prime locations in Bangalore for its upcoming projects, including Sarjapur Road, known for its IT parks and commercial centers. Another prime location Urbanrise has chosen is Electronic City Phase II, one of the fastest-growing areas in Bangalore with numerous IT companies setting up offices here.
Urbanrise Codename Electronic City Phase 1 is a residential villa project situated in Electronic City, Bangalore. Developed by Urbanrise Group, the project features 200 villas offering modern living with spacious layouts and quality construction. The villas form part of a planned gated community, with thoughtful architecture focusing on natural light and ventilation to create a healthy living environment for families.
Located close to major IT parks and business hubs, the project provides connectivity and easy access to schools, hospitals, shopping centers and entertainment options — making it an option for working professionals and families who want city access without long commutes.
The choice of a villa format here is deliberate. Electronic City's residential supply has historically been dominated by high-rise apartment blocks catering to IT workforce volume. A gated villa community at this location occupies a distinct position in that market, addressing buyers who want independent living within an IT-proximate address.
Electronic City traces its origins to the late 1970s, when the Karnataka State Electronics Development Corporation (KEONICS) established a 332-acre industrial estate on the outskirts of Bengaluru. The area attracted pioneers like Infosys, Wipro, and Siemens, laying the groundwork for Bangalore's recognition as India's IT capital. Today, there are approximately 200 IT/ITES company campuses in Electronic City, including the main campuses of Infosys, Wipro, TCS, HCL, Tech Mahindra, and Biocon.
Phase II specifically carries an outsized employment concentration. Phase 2 houses some of the most advanced IT, biotech, and R&D hubs in the city — including Infosys's largest corporate campus, Tech Mahindra, Wipro, HP, Biocon, TCS, and Siemens. For an Urbanrise buyer in this project, that means a captive professional catchment within a short commute radius of the front gate.
Three distinct infrastructure layers now serve the Electronic City corridor, each reducing a different form of commute friction:
The 9.8 km elevated expressway connecting Silk Board to Electronic City has already improved traffic flow, with complementary upgrades — new slip roads, additional flyovers, wider service lanes and improved signal coordination — estimated to reduce peak-hour commute delays by 20–25%.
The area includes international schools such as Treamis World School and DPS Electronic City, reputable healthcare facilities such as Narayana Health City and Apollo Hospitals, and shopping destinations including Neo Mall and DMart. The cost of living in Electronic City is moderate compared to prime zones like Whitefield or Koramangala, yet residents enjoy a good quality of life.
South Bengaluru corridors such as Electronic City have seen compounded price growth of 20–30% between 2019 and 2024. More recently, with 29–43% year-on-year appreciation in 2025, Electronic City is currently outpacing both Sarjapur Road and Whitefield in growth rate — driven by metro completion, the Elevated Expressway, and an influx of premium developers.
In micro-markets like Electronic City and Hosur Road, Magicbricks data pegs average multistorey apartment prices at roughly ₹7,000–₹7,700 per sq ft, with a clear upward trend over recent quarters. ANAROCK's Bengaluru Residential Market Report 2024 notes that Electronic City continues to offer a 20–30% price benefit compared to Whitefield and the Outer Ring Road corridor, while still sitting on a strong IT and infrastructure base.
For investors, the rental dynamics are equally grounded. With over 150,000 IT professionals working within the campus and surrounding tech parks, there is consistent, year-round rental demand. Return-to-office mandates from major IT companies in 2024–25 have further tightened the rental market, pushing occupancy rates to 92–96%. Gross rental yields of around 4–5% for well-located 2 and 3 BHK units in gated communities are higher than many central Bengaluru micro-markets where prices are higher but rents have grown more slowly.
Electronic City is one node in Urbanrise's larger Bangalore strategy. The developer has also launched Urbanrise Ecospace in Electronic City Phase 2, and Urbanrise Codename Gold Standard on Sarjapur Road, maintaining a presence across two of South Bengaluru's most active IT corridors. Beyond Bangalore, Urbanrise Opulence in Chennai offers 382 premium residences across 3.4 acres, while The World of Joy in Miyapur, Hyderabad, features 2, 3, and 4 BHK apartments with a 45,000 sq ft Cosmo Clubhouse.
In terms of sustainable development, Urbanrise has articulated a long-horizon commitment. Describing itself as the largest developer in South India, Urbanrise has built its sustainability framework — called Environmental Intelligence (EI) — around integrating sustainable technologies, smart design, and long-term thinking into every project. The company has set a goal to reduce 92 million tons of CO₂ by 2125 through water-surplus communities and clean power generation. How much of this framework is embedded in the Electronic City villa project specifically would require verification against the project's technical specifications.
Urbanrise Codename Electronic City is a gated villa project on a site in Electronic City Phase II. For a buyer or investor assessing this project, the relevant reference points are:
