Urbanrise is the residential brand of Bangalore-headquartered Alliance Group, founded in 2004 by Manoj Namburu. The parent group operates across Chennai, Hyderabad, Bangalore, and Mysore, with 42 million sq. ft. of projects worth Rs. 24,000 crore under execution at various stages. Urbanrise itself was formally established in 2017 as the volume residential arm of this broader enterprise, positioned to serve working professionals and young families across South India's fastest-growing IT corridors. In Chennai, the brand has concentrated its activity on the OMR belt — from Sholinganallur down through Padur and Navalur — with Siruseri representing its deepest commitment to date on that corridor.
Alliance Group's Chennai portfolio already includes projects such as Alliance Legend and Alliance Viva on OMR, as well as completed communities in Pallavaram and Guduvanchery. For Siruseri specifically, the group chose to deploy its flagship volume-housing product under the Urbanrise banner: Urbanrise The Game Changer, a 2,880-unit gated community spread across 10.13 acres at Survey No. 117/2. This is not an exploratory or first-time entry into the micro-market — it follows earlier Alliance-branded work in the same OMR belt and reflects a deliberate doubling down on Siruseri as Urbanrise's largest-scale Chennai project to date.
The project occupies 10.13 acres and comprises 8 towers of 19 floors each, delivering 2,880 apartments across two phases. Configurations run from 2 BHK to 3 BHK, with unit sizes spanning 865 sq. ft. to 1,086 sq. ft. Pricing starts from Rs. 58 lakhs for a 2 BHK and Rs. 70–74 lakhs for a 3 BHK, at an indicative rate of approximately Rs. 6,749 per sq. ft. The project is RERA-registered under Tamil Nadu RERA (TN/35/Building/0397/2023). Construction is being carried out using MIVAN aluminium formwork technology, which Urbanrise and Alliance Group have used across their South India portfolio to achieve structural consistency and faster cycle times.
The project holds an IGBC-Gold green certification, a meaningful credential on the OMR corridor where sustainability claims are common but third-party certification is not. Sustainable design features include rainwater harvesting, energy-efficient lighting systems, and eco-conscious waste management. The 43,000 sq. ft. clubhouse is the community's social spine, housing co-working spaces, board rooms, a banquet hall, and a mini theatre. Active recreation amenities include a swimming pool, gymnasium, basketball court, badminton court, volleyball court, yoga deck, outdoor chess, cricket pitch, jogging track, and a hammock garden. Internal finishes include vitrified tiles, granite kitchen platforms, modular kitchens, and stainless steel sinks. Basement and stilt parking is provided. With eight towers across 10.13 acres, the tower-to-land ratio is deliberately low — a design choice that leaves meaningful open space between buildings rather than maximising ground coverage.
The project sits approximately 4 km from SIPCOT IT Park — the TCS SIPCOT bus stop is under 1 km away — and is close to the Vandaloor–Kelambakkam Road, which connects the site to East Coast Road and Medavakkam. Nearby institutional anchors include Chettinad Hospital, Hindustan University, and the Mohamed Sathak A.J. College of Engineering. The Karanai Reserve Forest (approximately 3,500 acres) lies in close proximity to the east, providing a green buffer that is unusual for a project of this density and scale.
Siruseri sits at the southern end of OMR — Old Mahabalipuram Road, Chennai's designated IT Expressway — approximately 25–35 km from the city centre. The area's demand engine is the SIPCOT IT Park, a roughly 1,000-acre state-government-developed technology park that hosts campuses of TCS, Infosys, Wipro, Cognizant, and Aspire Systems, among others. This concentration of IT employment creates a structurally persistent housing demand from professionals who prefer to live within a short commute of their workplace.
The residential price record in Siruseri reflects how that demand has translated into capital growth. Flat rates have increased approximately 12.3% in the last year, 30.6% over three years, and 64.1% over five years, with the average apartment price on 99acres sitting at roughly Rs. 6,400 per sq. ft. as of current listings. The average rental yield in the locality is around 5%, and housing registrations along the OMR belt — including Siruseri, Navalur, and Padur — rose 15–20% in the three years to 2025. Notably, independent data from 99acres identified Urbanrise Codename The Game Changer as the project that appreciated the most in Siruseri over the last year, with a 12.5% growth rate in that period.
The infrastructure pipeline provides the medium-term demand driver. Chennai Metro Phase II, Corridor 3 — the 45.4 km Madhavaram–SIPCOT line — is planned to bring a metro station to Siruseri, with the line targeted for completion around 2028. When operational, this will materially change the commute calculus for the OMR corridor and is expected to generate a further 10–15% appreciation in properties along its route. The OMR itself has seen ongoing road-widening and signal improvements, and connectivity to ECR (East Coast Road) gives Siruseri residents a second arterial route toward Mahabalipuram and Puducherry.
From a social infrastructure standpoint, Siruseri has matured considerably from its early identity as a single-use IT precinct. Educational institutions, healthcare facilities, food courts, multiplexes, and retail at nearby Navalur now serve the resident population rather than being imports from central Chennai. Demand for gated community apartments — which dominate new supply here — is being pushed further by post-pandemic preferences for additional home-office space and community amenities.
Urbanrise's projects across South India have been backed by institutional capital. The developer has publicly cited the Abu Dhabi Investment Authority (ADIA) as a funding source, channelled through Kotak Real Estate Fund and IndoStar Capital Finance. Alliance Group's Chennai operation alone was earmarked for Rs. 8,900 crore in new launches in FY2023–24, covering 16 million sq. ft. of residential space. This scale of capital commitment from a combination of institutional equity and debt structures gives the Siruseri project a financial foundation that smaller single-project developers operating on the same corridor cannot replicate.
Within Chennai, Urbanrise and its parent Alliance Group have been active across Mahindra City, Padur, Sholinganallur, Tambaram, Thiruvallur, Poonamallee, and Pallavaram in addition to Siruseri. Projects such as Urbanrise Revolution One in Padur and Urbanrise Eternity Villa Plots in Poonamallee illustrate the range of product types the group deploys — from apartment towers to plotted developments — as it occupies different nodes along Chennai's residential growth corridors. In Hyderabad, the group operates Urbanrise On Cloud 33 in Bachupally and The World of Joy in Miyapur. In Bangalore, Alliance has begun a 100-acre-plus township. This multi-city, multi-product footprint means Siruseri buyers are purchasing from a developer that is actively scaling rather than one managing a legacy portfolio.
