Urbanrise Appoints Amar Jyoti as Assistant Vice President – Marketing
Urbanrise Strengthens Marketing Leadership with Amar Jyoti Appointment
Urbanrise has appointed Amar Jyoti as Assistant Vice President – Marketing in July 2026. In this role, Amar will lead strategic marketing initiatives to strengthen Urbanrise's brand presence, accelerate customer engagement, and support the company's continued growth in India's residential real estate market.
Background and Experience
Amar brings over 14 years of professional experience spanning business leadership, growth strategy, marketing, and commercial management. He joins Urbanrise from Adda247, where he served as Director and Business Head. In his previous role, he held end-to-end responsibility for business strategy, revenue growth, and P&L across multiple business verticals.
Known for combining commercial acumen with customer-centric marketing strategies, Amar has built a strong track record of scaling businesses and driving sustainable growth. His experience in business transformation, digital marketing, revenue management, and strategic execution positions him well to contribute to Urbanrise's next phase of expansion.
Education and Credentials
Amar holds a Bachelor of Technology in Electrical Engineering from the National Institute of Technology (NIT) Surat, where he served as General Secretary of the Training and Placement Cell and earned several academic distinctions. He strengthened his business leadership capabilities by completing an MBA in Marketing and Operations from IMI Delhi.
Strategic Significance for Urbanrise
The appointment reflects Urbanrise's commitment to building a strong leadership team as it expands its footprint across the affordable and premium housing segments.
Urbanrise was founded in 2017 as a residential brand under the Bengaluru-headquartered Alliance Group, an established South Indian developer with decades of construction experience. From its registered office in Kotturpuram, Chennai and corporate base at HSR Layout, Bengaluru, the company operates across the southern golden triangle of Chennai, Hyderabad and Bengaluru.
Urbanrise has delivered more than 15,000 homes and carries a portfolio worth roughly Rs. 51,000 crores. The Alliance Group platform underpinning the brand has built over 72 million sq ft of residential space. Capital partners include Kotak Realty Fund, the Abu Dhabi Investment Authority (ADIA) and IndoStar Capital Finance.