Urbanrise Launches 'Celebrity Life' Campaign for Whispers of Sky
Urbanrise Unveils Celebrity Life Campaign with Gauri Khan
Urbanrise has unveiled its latest advertising campaign, "Welcome to the Celebrity Life," for its newly launched luxury residential project, Whispers of Sky, featuring celebrity designer Gauri Khan and directed by filmmaker Gautham Vasudev Menon.
Two-Film Campaign Structure
The campaign consists of two films that present two aspects of Gauri Khan. The first shows her working as a designer, focusing on materials, spatial composition and detailing. The second presents her as a public figure associated with the lifestyle depicted in the project.
Together, the films link the design of the development with the lifestyle associated with it, presenting the project through visual storytelling centred on design and celebrity presence.
The Filmmaker Behind the Vision
Gautham Vasudev Menon, also known as GVM, is an Indian film director, screenwriter and producer who predominantly works in Tamil cinema. Many of his films have been critically acclaimed, most notably his romantic films Minnale (2001), Vaaranam Aayiram (2008), Vinnaithaandi Varuvaayaa (2010) and his thrillers Kaakha Kaakha (2003), Vettaiyaadu Vilaiyaadu (2006) and Yennai Arindhaal (2015). Vaaranam Aayiram won the National Film Award for Best Feature Film in Tamil.
About Whispers of Sky
The project is located in Sholinganallur, Chennai. Designed by Gauri Khan, the development spans about 6.09 acres and includes 623 residential units. The project will include 3 BHK residences and a 4 BHK tower.
The homes are designed as corner units without shared walls and include larger layouts. Amenities planned for the development include a pickleball academy, a clubhouse, a sky pool, a salon, a fitness studio and a mini theatre.
Sholinganallur is a fast-growing residential hub in Chennai, known for its proximity to the OMR IT corridor, excellent connectivity, and strong social infrastructure.
Partnership and Vision
Speaking about the collaboration, Gauri Khan says "The design vision for Whispers of Sky focused on refinement and timeless appeal. The campaign captures that through its detailing and visual treatment."
Manoj Namburu, Chairman & Managing Director, Urbanrise, said, "Customer delight is the benchmark we hold ourselves to. By partnering with the best in design and execution, we ensure our customers are proud owners of homes that exceed expectations. Our collaboration with Gauri Khan Designs is in that direction. The design values and aesthetics that Gauri Khan Designs brings to the table match our organization's ethos."
Urbanrise's Market Position
Urbanrise, South India's No.1 Real estate brand from the Alliance group was founded by a visionary team of young and passionate experts from the real estate industry. Urbanrise was conceived with the goal of building quality residential projects for the aspiring young working couples and nuclear families.
The developer has delivered 5000+ homes and continues to add more. Project worth Rs. 24,000 Crores are under execution at various stages. Projects are covering 42 Million sq.ft. under execution in Chennai, Bangalore, Hyderabad and Vizag.