Urbanrise 'The Game Changer' — New Project Announced in Siruseri, Chennai (OMR)
Urbanrise Announces The Game Changer in Siruseri
Urbanrise has announced a new residential project, The Game Changer, to be constructed on 10.13 acres of land with 8 towers, each with B+G+19 floors, offering 3 BHK premium residences. The project is located near Old Mahabalipuram Road, Chennai, with the Third Cross Road 2.7 km away and SIPCOT IT Park 4.1 km away.
The 10.13-acre development comprises 2,880 premium units thoughtfully designed, combining spacious living with modern architecture. The 3 BHK apartments range from 1,033 to 1,086 sq.ft, with prices starting at ₹70 lakhs.
Location and Market Context
OMR's property market is one of the fastest-growing in Chennai, as the average transaction rate of a flat in Siruseri is around ₹7,500 per sq ft. The establishment of the SIPCOT IT Park in Siruseri, the largest IT Park in Asia, marked a major surge in OMR's real estate development.
Siruseri, strategically positioned along the Old Mahabalipuram Road (OMR) between Navalur and Kelambakkam, has transformed from an industrial zone into Chennai's most dynamic IT and residential hub. The micro-market is positioned for sustained growth: The proposed Metro Line 3 (from Madhavaram to SIPCOT) will bring a metro station to Siruseri, expected to be operational by 2028.
Design and Construction
The apartments are IGBC Gold certified, with spacious layouts, elegant finishes and premium fittings, ensuring comfort, convenience and quality. A 43,000 sq ft clubhouse houses numerous amenities, and the project offers landscaped gardens, walking trails, a clubhouse, swimming pool, gym and children's play areas.
Developer Background
Urbanrise, part of the Alliance Group, is one of South India's fastest-growing real estate developers with over 72 million sq. ft. under development and a portfolio valued at ₹51,000 crore. The group has delivered major residential and commercial projects across Chennai, Hyderabad, and Bengaluru, building a reputation for timely delivery, transparency, and quality.
Urbanrise developments are strategically located across key areas such as Padur, Perungalathur and OMR, providing excellent connectivity to IT hubs, schools, hospitals and entertainment zones.
Project Specifications
| Parameter | Details |
|---|---|
| Total Area | 10.13 acres |
| Configuration | 3 BHK apartments |
| Unit Size | 1,033–1,086 sq.ft. |
| Total Units | 2,880 |
| Towers | 8 towers, B+G+19 floors |
| Price Range | ₹70 L – ₹74 L |
| Price per Sq.Ft. | ₹6,749 |
| Possession Target | December 2029 |
| RERA Registration | TN/35/Building/0397/2023 |
Connectivity
The project benefits from established and planned infrastructure. The project is situated along OMR near Siruseri SIPCOT IT Park, with easy connectivity to Vandaloor Kelambakkam Road, ECR, and Medavakkam. Metro Corridor 3 and Corridor 5 both pass through Siruseri SIPCOT, bringing a 47 km rapid-transit line with a Siruseri station by 2026–2028.