Urbanrise is the residential brand of the Bengaluru-based Alliance Group, operating across Bengaluru, Chennai, and Hyderabad. Founded in 2017, it is registered in the ROC of Vijayawada and was established by Manoj Namburu, who serves as Chairman and Managing Director. The group has conceived and developed several large-scale real estate developments across what it calls the golden triangle — Bengaluru, Chennai, and Hyderabad. On the finance side, the group has closed funding deals worth over Rs. 2,000 crore with institutional equity partners including the Abu Dhabi Investment Authority (ADIA), Kotak Realty Fund, Reliance Capital, and Westport Capital. That institutional backing is material context for buyers evaluating delivery risk on a large township project.
As of October 2024, Urbanrise has completed over 15,000 homes and developed more than 72 million sq. ft. across its cities of operation. The group reports a portfolio valuation exceeding Rs. 51,000 crore and counts more than 22,000 customers. In Hyderabad specifically, Urbanrise has delivered projects including The Summit in Bachupally and Atrium in Tellapur. On Cloud 33 in Bachupally represents the developer's current active project in the northwest Hyderabad corridor.
Bachupally sits in the northwestern quadrant of Hyderabad, a developing neighbourhood primarily made up of residential homes, plotted developments, and apartments, bordered by Whisper Valley to the south, Gajularamaram to the east, Bowrampet to the north, and the Bollaram Industrial Area to the west. Its neighbours — Miyapur, Nizampet, and Kukatpally — have long been established residential destinations, and Bachupally is surrounded by these emerging neighbourhoods of Nizampet, Miyapur, and Kukatpally.
From a market standpoint, suburban areas like Bachupally and Kompally have emerged as popular choices for homebuyers, balancing affordability with good connectivity to major business hubs. Bachupally is well connected to the Outer Ring Road and located close to the Miyapur metro terminal; the area is witnessing a surge in premium gated projects and offers long-term appreciation potential. Price data supports that trajectory: the average price of residential apartments in the Miyapur–Bachupally corridor ranges from approximately Rs. 4,000 to Rs. 6,000 per sq. ft., positioning the area as a mid-premium market compared to Gachibowli or HITEC City.
According to a Colliers report, corridors including Bachupally are expected to collectively account for 5–10% of Hyderabad's annual office space demand and 20–25% of new residential supply over the next three to five years. Bachupally is also anchored by top educational institutions, and the proximity to Mamatha Academy of Medical Sciences — directly adjacent to Urbanrise On Cloud 33's address — adds to the social infrastructure depth that family buyers typically weigh.
On Cloud 33 is spread across 9.26 acres and comprises 5 towers with 2,600 units. Configurations include 2.5 BHK (1,110 sq. ft.), 3 BHK (1,353–1,617 sq. ft.), and 4 BHK (1,914–2,021 sq. ft.) residences. The project sits directly on the 200-ft Miyapur–Bachupally Main Road, next to Mamatha Academy of Medical Sciences.
On Cloud 33 was officially launched on 2 November 2021, with an expected completion date of 31 March 2027. The project is RERA-registered under numbers P02200002793, P02200003724, and P02200004835 — each corresponding to a separate phase of the development, filed with the Telangana RERA authority.
The project's scale is reflected in its amenity programme. It is located on the 200-ft Miyapur–Bachupally Main Road, offers 70,000 sq. ft. of rooftop amenities with 10 sky lounges, and features an 85,000 sq. ft. Nizam-style clubhouse surrounded by 2 acres of parks. Residents have access to a rooftop barbecue, swimming pool, gymnasium, and central park. Six of the buildings rise to the 33rd floor while two have six storeys; all towers include two basement levels.
Apartments are Vastu-compliant with no common walls, ensuring privacy, ventilation, light, and airflow; floor plans are designed for zero wastage of usable space.
The Miyapur–Bachupally Main Road, at 200 feet wide, is the primary arterial spine for the northwest corridor. From On Cloud 33's location, NH 65 is 5.0 km away and the Nehru Outer Ring Road is 3.7 km away. The nearest metro station is JNTU on the Red Line, 3.7 km from the project. The Red Line connects Miyapur to L. B. Nagar, giving residents direct rail access to HITEC City, Ameerpet, and the central business district.
On the infrastructure horizon, a proposed metro corridor between Isnapur and Miyapur is planned as part of Hyderabad Metro's expansion, which, when executed, would extend the metro network further into Bachupally's catchment. Telangana is also advancing Triple Road connectivity — integrating the existing ORR, radial roads, and the upcoming Regional Ring Road — a network expected to redefine mobility and unlock real estate growth across Hyderabad's outer corridors.
Urbanrise's decision to plant a 9.26-acre, 2,600-unit township in Bachupally reflects a specific thesis: that northwest Hyderabad's mid-premium segment offers volume at scale, with a buyer profile drawn from JNTU-adjacent IT campuses, the Bollaram industrial zone, and professionals commuting to HITEC City via the metro. The developer's institutional funding base — including ADIA — provides a structural safety net that smaller local developers typically cannot match.
Urbanrise's stated development philosophy, which it calls Environmental Intelligence (EI), integrates sustainable technologies, smart design, and long-term thinking into its projects. In practical terms at On Cloud 33, this translates into the 2-acre park footprint within the clubhouse precinct and the rooftop amenity deck — features that are atypical for this price segment in Bachupally.
For buyers seeking mid-premium homes in Bachupally, the Hyderabad market in 2025–26 continues to offer a diverse range of opportunities tailored to varying needs and budgets — and within that segment, Urbanrise On Cloud 33 sits at the larger, more amenity-intensive end of what the locality currently has on offer.
