URBANRISE CODENAME 10X IN 10Y — New Project Coming Up in Balanagar, Hyderabad
Urbanrise Codename 10X in 10Y: Scaled Villa Plots Along the Hyderabad–Bangalore Corridor
Urbanrise's Codename 10X in 10Y is a premium plotted community spread across 34 acres in Shadnagar (Balanagar), positioned at a strategic node in Hyderabad's southern expansion. The project offers 322 luxury plots ranging from 350 to 400 sq. yds., located just one minute from the Hyderabad–Bangalore National Highway. The project is RERA approved (P01400007675).
Layout and Amenities
The development features 3.5 acres of landscaped gardens and 30+ world-class amenities, including a modern clubhouse, coconut groves, dense forest zones, and mango orchards. The design reflects a lifestyle anchored in nature and defined boundaries, typical of gated villa plot communities in the region.
Location Context: Balanagar's Residential Transformation
Balanagar, once an industrial hub, is rapidly transforming into one of Hyderabad's top real estate hotspots, with the relocation of polluting industries coupled with government-driven infrastructure upgrades paving the way for growth. Located near key tech hubs like HITEC City and Gachibowli, Balanagar offers easy access to workspaces while providing affordable, modern housing options.
The area has witnessed the development of multiple flyovers, metro connectivity, and road-widening projects, which have alleviated traffic congestion and improved connectivity for residents. The area is well-connected through a network of roads like Outer Ring Road (ORR) and is close to major transportation hubs, including the airport and railway station.
About Urbanrise Developers
Urbanrise was founded in 2017 as a residential brand under the Bengaluru-headquartered Alliance Group, an established South Indian developer with decades of construction experience, operating across the southern golden triangle of Chennai, Hyderabad and Bengaluru.
Urbanrise has delivered more than 15,000 homes and carries a portfolio worth roughly Rs. 51,000 crores. The active portfolio spans premium apartments, villas, villa plots and integrated townships totalling around 72 million square feet under development and planning.
The company's signature approach is its 100-Year Commitment, anchored by a sustainability platform called Environmental Intelligence. The framework integrates water-surplus community design, on-site clean power generation, and LEED-aligned building specifications across every new launch.
Hyderabad Portfolio
Urbanrise maintains a diversified presence across Hyderabad's key neighborhoods. In Hyderabad, The World of Joy in Miyapur offers luxurious 2, 3, and 4 BHK apartments equipped with upscale amenities, including a 45,000-square-foot Cosmo Clubhouse. The Codename 10X in 10Y project represents the developer's expansion into the plotted villa segment along the Hyderabad–Bangalore growth corridor.
Positioning in Hyderabad's South Growth Zone
Shadnagar, Hyderabad is the fastest growing real estate destination in the region. The project is located adjacent to the proposed RRR, under HMDA Limits, MUDA & DTCP Approved at Shadnagar, Hyderabad. These approvals reflect alignment with multiple regulatory bodies governing land use and development in the expanded metropolitan zone.
