Urbanrise Codename 10X in 10Y: Branded Villa Plots at Shadnagar, on the Hyderabad-Bangalore Highway
Villas · Starting ₹34.48 L onwards
Urbanrise Codename 10X in 10Y is a 34-acre plotted community on the Hyderabad-Bangalore Highway at Shadnagar, developed by Urbanrise. It offers 322 villa plots sized between 350 and 400 square yards, registered with Telangana RERA under number P01400007675.
The layout is built around the idea of owning land first and building later, on one's own timeline, within a secured, planned community rather than an unregulated open plot. Roads, drainage, and utility provisioning are laid out before a single villa comes up, so residents inherit infrastructure rather than having to negotiate it themselves.
Design across the 3.5 acres of common amenities leans on existing landscape features rather than purely built structures. Coconut groves, a mango orchard, and Miyawaki forest patches are worked into the plan alongside a clubhouse, sports courts, and play areas, giving the layout a green, low-density character uncommon in highway-facing developments.
Shadnagar's position on NH-44, close to the Kothur industrial belt and the proposed Regional Ring Road, has made it one of the more closely watched addresses on Hyderabad's southern edge. For a buyer looking at land as a long-horizon asset, that combination of highway frontage, industrial employment nearby, and a gated, amenitized layout is the case for this specific stretch.
Urbanrise Codename 10X in 10Y is open for booking, with plots available across the 322-unit layout at Shadnagar.
Starting from Rs. 34.48 L onwards
| Configuration | Size | Starting Price |
|---|---|---|
| Villa Plot HMDA-approved branded villa plot in a gated 34-acre community | 3150–3600 sq.ft. | Rs. 34.48 L |




Detailed master plan and unit-wise floor plans available on request.
Shadnagar, Hyderabad, Telangana · Balanagar · Hyderabad
Shadnagar sits on NH-44, the Hyderabad-Bangalore Highway, roughly half an hour beyond Rajiv Gandhi International Airport at Shamshabad. The stretch has grown into one of the region's most active industrial and logistics corridors, with warehousing and pharma operations drawing steady employment to the belt. The proposed Regional Ring Road alignment passes through this southern arc, and Shadnagar is named among the towns positioned to benefit from the orbital expressway once it opens. This combination of highway frontage and planned ring-road access has made the locality a focus for plotted developments over the past few years.
Within this corridor, Balanagar in Shadnagar offers direct highway access without the density of the inner city. The address places residents close to the upcoming Hyderabad Pharma City and the Kothur industrial cluster, home to operations from companies including Amazon and Procter & Gamble, while keeping a lower-density, gated setting for a plotted villa community. Ongoing widening of NH-44 and talk of a Shamshabad-Shadnagar metro extension add to the long-term case for the address, positioning it as an entry point into Hyderabad's expanding southern growth belt.
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The proposed 340 km orbital expressway around Hyderabad is aligned through the Shadnagar stretch, expected to open direct connections to industrial and IT corridors without routing through the city core.
One of the world's largest planned pharmaceutical hubs is coming up south of the city, expected to generate sustained industrial employment along the NH-44 corridor near Shadnagar.
The ORR's southern stretch provides an organized entry and exit point for the Shadnagar belt, improving commute options toward logistics and industrial employment zones.
A proposed rail-based mass transit extension toward Shadnagar is aimed at strengthening public transport links between the airport corridor and this southern growth belt.
Ongoing improvements along the Hyderabad-Bangalore Highway are supporting the expansion of warehousing, logistics, and industrial activity through the Kothur-Shadnagar stretch.
The layout sits on the Hyderabad-Bangalore Highway (NH-44) at Shadnagar, giving every plot owner quick access to the arterial road connecting Hyderabad to the airport corridor and beyond.
Urbanrise Codename 10X in 10Y is registered with Telangana RERA under number P01400007675, giving buyers a documented, regulator-verified land title before construction begins.
Spread across 34 acres with 322 plots sized 350 to 400 square yards, the community is large enough to support a full range of shared amenities without feeling crowded.
3.5 acres are set aside for landscaped amenities including a Miyawaki forest, mango orchard, and coconut groves, giving the layout a natural character uncommon on highway-facing land.
Urbanrise, part of Alliance Group, operates across Bengaluru, Hyderabad, and Chennai with a portfolio exceeding Rs. 51,000 crore and more than 22,000 customers, backing this layout with an established delivery history.
The address sits close to the Kothur industrial belt, the upcoming Hyderabad Pharma City, and the proposed Regional Ring Road alignment, positioning it within one of the city's active growth corridors.
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