Urbanrise was founded in 2017 by Sai Manoj Namburu and registered in Andhra Pradesh, but its operational gravity has always been Chennai. The developer is an element of the Bengaluru-based Alliance Group, and backed by that group, Urbanrise has delivered over 22,000 homes and has 72 million sq. ft. under development. For most of its Chennai tenure, Urbanrise concentrated on the southern and western corridors — projects in Mahindra City, Padur, Sholinganallur, Siruseri, Tambaram, and Thiruvallur — before identifying Madhavaram as a structurally sound entry point into North Chennai.
The move northward is deliberate. North Chennai locations including Madhavaram, Manali, Perambur, Ennore, and Kolathur are witnessing gradual transformation, with growth driven by logistics, port-linked industries, and redevelopment activity. For a developer whose Chennai portfolio spans OMR's IT corridor to GST Road's manufacturing belt, Madhavaram fills a clear gap in geographic coverage and buyer profile.
Urbanrise The Lakes Edge is a residential project located in Madhavaram, Chennai, offering 2 and 3 BHK apartments with scenic views of Retteri Lake. Spread over approximately 5 acres, the development features thoughtfully planned 2 and 3 BHK flats with carpet areas between approximately 998 sq. ft. and 1,578 sq. ft. The project has 4 towers with 18 floors.
The site sits adjacent to Retteri Lake with direct frontage on Balaji Nagar Road, and the Guntur–Chennai Highway, Retteri Bridge, and Madhavaram Roundabout are all in close proximity. The project is 2.5 km from Erukkancheri High Road, 1.5 km from the Inner Ring Road, and 0.5 km from Jawaharlal Nehru Road. The address on GNT Road places it on one of North Chennai's most-travelled arterial corridors.
The project is scheduled for possession in September 2028 and is RERA-registered under number TN/29/Building/0083/2025 dated 14 March 2025. Urbanrise projects are funded by ADIA (Abu Dhabi Investment Authority), the world's largest sovereign fund, through Kotak Real Estate Fund and IndoStar Capital Finance Ltd.
The project is designed using MIVAN construction technology, which promises stronger durability, better finish, and faster delivery. Design highlights include no common walls, three-side ventilation, a high open space ratio, and scenic views of Retteri Lake. These choices reflect the same product philosophy Urbanrise has applied in its OMR and west Chennai developments, adapted here to a lakefront setting.
Premium amenities include a 26,800 sq. ft. clubhouse, a 22,000 sq. ft. rooftop amenity deck, an 18,600 sq. ft. green park, indoor and outdoor games, gymnasium, swimming pool, yoga and meditation spaces, a learning hub, and EV charging stations. For social engagement there is an amphitheatre, banquet lawn, senior citizen plaza, and a ladies kitty corner. Wellness spaces include a yoga and meditation lawn, sensory walkway, and infinity walk. The terrace level adds a game zone, barbeque and dining area, seating deck, yoga deck, and reading lounge.
The Lakes Edge is priced at approximately ₹7,599 per sq. ft., with the current price range running from ₹85 lakh to ₹1.50 crore. Transaction rates in Madhavaram for flats broadly range from ₹7,400 to ₹7,843 per sq. ft., which means Urbanrise's entry pricing is broadly in line with — and for larger 3 BHK configurations, competitive within — the prevailing local market.
Urbanrise's entry into North Chennai follows a consistent pattern of identifying corridors just ahead of major infrastructure inflection points. Revolution One on OMR is located on Old Mahabalipuram Road in Padur, close to Tidel Park, Polaris Hub, and Siruseri SIPCOT Park, just 10 minutes from Sholinganallur. Whispers of Sky at Sholinganallur is described as Chennai's first designer luxury residential project, spread across 6.09 acres, with a 30,600 sq. ft. luxury clubhouse and exclusive rooftop experiences. Urbanrise City of Joy in Thirumazhisai sits within a 7.46-acre gated community featuring a 15,000 sq. ft. clubhouse, a CBSE school, and 30-plus lifestyle amenities.
Across these projects, sustainability is a consistent pillar: the developer incorporates energy-efficient systems, green building practices, and eco-friendly materials, with features such as rainwater harvesting and natural ventilation systems in each development. The Lakes Edge carries the same design vocabulary — rooftop experiences, EV charging, open-space ratios — northward into Madhavaram.
Madhavaram is the northern terminal for both Corridor 3 (Madhavaram–SIPCOT, 45.8 km) and Corridor 5 (Madhavaram–Sholinganallur, 47 km) of Chennai Metro Phase 2. This dual corridor advantage positions Madhavaram on the path to becoming one of the most well-connected residential zones in Chennai. The Madhavaram Milk Colony Metro Station, part of the Phase 2 expansion, is approximately 8 minutes from The Lakes Edge.
With the Madhavaram Metro Corridor under Phase 2, travel times are expected to be reduced by nearly 40%. A journey from Madhavaram to Alwarpet or Thousand Lights, which currently takes more than an hour, is expected to be cut to 30 minutes. For buyers at The Lakes Edge, this directly reshapes the daily commute calculus.
The TN Tech City launch in Madhavaram has further boosted real estate demand, with IT parks, industrial corridors, and logistics hubs expanding and thousands of professionals expected to seek housing nearby. Major roads such as the Grand Northern Trunk Road and the Chennai Bypass facilitate smooth travel within the city, and the Madhavaram Bus Terminus and the nearby Perambur Railway Station further underscores the area's accessibility.
In North Chennai, key localities like Madhavaram and Perambur have seen land values rise between 30% and 60% over the past two years, with rental rates increasing by 15–20%. The five-year growth in Madhavaram converts to a historical CAGR of 8–9% per year.
Madhavaram remains 15–20% more affordable than nearby Perambur, giving it a strong edge for first-time buyers. Madhavaram has quickly become one of the fastest-moving suburbs in North Chennai. With the metro improving connectivity, demand for flats in Madhavaram has surged and rents are already up by about 11%, a direct result of infrastructure projects like TN Tech City changing the perception of the locality.
Buyers at The Lakes Edge have access to a functional social layer that already exists rather than one still being promised. Schools such as St. Ann's Matriculation School and Velammal Global School serve the area. Other important landmarks near The Lakes Edge include Greenfield International School, Meridian Hospital, and the University of Madras. Hospitals including Lake View Hospital Tiruvallur, St. Anthony's Hospital, and Uma Hospital are within reach of the project.
VR Chennai and Ampa Skywalk are also accessible for retail needs. The combination of existing social infrastructure and incoming employment-driven demand from TN Tech City is what differentiates Madhavaram from comparable northern suburbs at a similar price point.
